SEO agency in Warsaw, Poland · established in 2008
We help companies grow their visibility in Google and AI-powered search
We combine technical analysis, content, link building and local SEO. We start by reviewing your website, competitors and business goals, and only then recommend the actions that can make a real difference.
We do not start by selling a predefined package. Every website has a different history, market position and growth potential.
- SEO since 2008
- Direct contact with an SEO specialist
- Flexible cooperation
- SEO, content, link building and AI visibility
Visibility does not decline without a reason
A website can rank and still fail to generate valuable enquiries
Being present in search results is not enough. What matters is which searches your website appears for, whether users land on the right page and whether they can find the information they need to make a decision.
In most cases, the problem is not caused by a single issue. Several factors tend to overlap.
- 01 Visibility comes from the wrong searches The website generates impressions and traffic, but visitors are looking for information that is not closely connected to the company’s actual offer.
- 02 Multiple pages compete with each other Several pages target the same or very similar search intent, making it difficult for search engines to determine which URL should be considered the primary result.
- 03 The offer is described too broadly The website explains what the company does, but does not answer the specific questions, concerns and needs of potential customers.
- 04 The domain lacks authority Even strong content can lose to competitors with a better backlink profile, more valuable brand mentions and stronger credibility signals.
- 05 Decisions are not based on data New articles are published and links are acquired, but nobody verifies which activities actually improve visibility, enquiries and business results.
We do not sell isolated SEO tricks
Effective SEO requires several elements to work together
SEO is not simply about adding keywords to existing copy. A website needs a clear architecture, content aligned with search intent, sufficient authority and regular analysis of performance.
At IT Holding, we treat these elements as one connected system.
The proportions are different for every project.
Foundation
We analyse indexing, site structure, performance, internal linking, mobile usability and technical factors that affect the accessibility of your content.
Answers
We develop service pages, categories, guides and expert resources that address the real questions potential customers ask.
Authority
We strengthen domain and brand credibility through relevant publications, link building, brand mentions and consistent information about the company.
Growth
We monitor visibility, traffic, enquiries and changes in search results. The data helps us continuously adjust priorities and decide what should be done next.
Every project requires a different balance. A local business may primarily need a stronger service offer, an optimised Google Business Profile and better local signals. A complex B2B website may require a clearer information architecture, expert topic clusters and a stronger backlink profile.
Specific business problems, not generic packages
Why do companies usually come to us?
Companies rarely contact us because they simply want “SEO”. They usually have a specific problem: declining traffic, too few enquiries, content that does not perform or a website that has failed to keep up with changes in how people search for information.
Visibility is not translating into business
A website may generate impressions but fail to reach people who are actually looking for the company’s services.
Traffic and visibility have declined
We identify which pages and search queries lost visibility, what changed on the website and whether the decline is related to content, technical issues, competition or changes in search results.
Important services are not visible for relevant searches
We evaluate whether key service pages are specific enough, sufficiently comprehensive and properly connected with the rest of the website.
Content and site structure are working against each other
Publishing more articles will not help if the site architecture is inconsistent and multiple pages compete for the same search intent.
Content is being published but does not build visibility
We analyse intent, keyword cannibalisation, content quality, internal linking and the relationship between informational content and relevant service pages.
A new website is being built
We plan URL structure, service hierarchy, content architecture, technical SEO requirements and redirects before the new website goes live.
The company is not visible in the right context
Search engines and AI systems need to understand where a company operates, what it offers and why its information should be trusted.
The website does not generate local customers
We improve local landing pages, optimise the Google Business Profile, develop location-relevant content and strengthen signals associated with the company’s market and service area.
Competitors appear in AI answers while the brand remains invisible
We analyse whether the website clearly communicates the company’s services, expertise, experience and evidence of credibility, and whether information about the brand is consistent across external sources.
Search is changing
AI visibility does not replace SEO. It expands what SEO needs to cover
AI-powered systems also depend on clear, credible and well-structured information.
That is why we do not treat AI visibility as a separate trick or as an excuse to mass-produce more content.
The foundation remains a website that can be easily understood, connected to a real organisation and supported by verifiable information.
Structure
Every important service should have a clearly defined scope, target audience, use case and place within the website architecture.
Content
Definitions, procedures, comparisons, direct answers and practical examples should provide something more useful than information repeated across dozens of similar websites.
Entity clarity
The company name, business activity, people, experience and areas of expertise should be represented consistently on the website and across relevant external sources.
Credibility
Case studies, authors, company information, publications, experience, relevant backlinks and specific examples of work help demonstrate that the content is backed by a real organisation.
AI systems do not need more generic content. They need better information about the company behind it.
Examples instead of generic promises
We show what was changed — and why
Not every client can or wants to publicly disclose their company name or project data. For that reason, some of our work is presented anonymously, with the focus on the initial problem, the work carried out and the outcome.
Travel and leisure
Result
+68%
organic clicks within 12 months
Additional metric
More than 120 new search queries reaching the Top 10
Starting point
The website contained a large number of articles, but the topics were fragmented and the most important resources did not form coherent thematic clusters.
Decision
Instead of publishing more unrelated articles, we reorganised the content architecture and identified which resources should become the primary sources of information for their topics.
Work
Content architecture restructuring, improved internal linking, development of key guides and reduction of competition between pages targeting similar intent.
B2B technology
Result
+54%
non-branded organic traffic within 9 months
Additional metric
31% increase in enquiries generated from service pages
Starting point
The offer was described too broadly and the website did not build sufficient visibility around specific services and technology solutions.
Work
Restructuring the service architecture, developing expert topic clusters, improving commercial content and supporting key pages with external publications.
Local service business
Result
+43%
calls and form enquiries within 6 months
Additional metric
Top 3 local visibility for 8 key search queries
Starting point
The company had limited visibility in local results despite having an active website and Google Business Profile.
Work
Restructuring service pages, local SEO optimisation, development of the Google Business Profile and acquisition of relevant local and industry backlinks.
Reports should not be filled with rankings for the sake of reporting
The scope of work depends on what the website actually needs
In one month, the main priority may be improving site structure and resolving technical issues. In the next, it may be developing service pages, updating existing content or acquiring relevant backlinks.
We do not perform tasks simply to fill a monthly report. We first determine what is currently limiting the website’s ability to grow.
Diagnosis and priorities
We begin by identifying where the website is losing potential and which actions are most likely to make a meaningful difference.
We analyse Google Search Console, analytics data and specialist SEO tools.
We examine where competitors are building visibility and which activities support their most important pages.
We determine whether a problem is related to content, technical issues, website changes, competition or changes in search results.
We examine how the brand, its services and its expertise are represented in AI-generated answers.
Implementation and growth
We improve existing elements of the website and develop the areas that can increase visibility and generate more valuable enquiries.
We improve indexability, URL architecture and internal linking.
We develop and edit service pages, guides and expert resources.
We reorganise content that targets overlapping search intent and define which pages should be treated as primary.
We develop local landing pages and optimise the Google Business Profile.
We implement some changes directly and coordinate others with the client’s developer.
Measurement and adjustment
We evaluate what changed after implementation and use the results to update future priorities.
We track organic visibility, traffic and enquiries.
We analyse how implemented changes affected the most important pages.
We acquire relevant publications, backlinks and valuable brand mentions.
We adjust the plan when the market, competitors or search behaviour change.
We show what was done, explain the key conclusions and define the priorities for the next period.
You should know what we have done, why we made a particular decision and what we plan to do next.
Real people work on your project
You work directly with a small, experienced team
IT Holding is a boutique SEO agency based in Warsaw, Poland. Projects are not passed between departments or a rotating list of account managers.
The people involved in analysis, strategy and implementation understand the website, its history and its current priorities.
Konrad Wienc
SEO strategy, website migrations and content marketing
Konrad works on SEO strategy, audits, data analysis, website migrations and content development. He also supports technical and analytics implementations across ongoing projects.
SEO strategy Website migrations Content marketing Analytics SEO audits Technical support
Wojciech Fitz
SEO, local visibility and link building
Wojciech works on SEO audits, website optimisation, local SEO and backlink development. He also supports technical implementation and ongoing organic visibility improvements.
SEO Local SEO Optimisation Link building SEO audits Technical support
A team matched to the project
Depending on the scope of work, we also collaborate with trusted developers, marketing specialists and copywriters.
This allows us to extend the project team when needed without building an unnecessary agency structure or passing the client between unrelated people.
- Developers
- Marketing specialists
- Copywriters
Cooperation that makes sense
You do not need to be an SEO expert. We need to be able to work together
The best results come when we can set priorities together, implement justified changes and use the client’s knowledge of their business and market.
On our side, we provide analysis, specific recommendations and clear information about what has been done and what we plan to do next.
Shared direction
Our side
We analyse the website, competitors and available data, then identify the actions most likely to contribute to further growth.
Your side
We need information about your offer, business goals, key customers and important changes taking place within the company.
Ability to implement changes
Our side
We provide specific recommendations and help implement changes to site structure, content, analytics and technical elements.
Your side
We need access to the website or cooperation with someone who can implement the agreed changes.
Regular exchange of information
Our side
We report completed work, key findings and future priorities. We also tell you when previous assumptions need to be reconsidered.
Your side
We need feedback, information about changes to the offer and insight into the quality of enquiries being generated.
What we do not promise
We do not guarantee a #1 ranking within a specified timeframe and we do not sell arbitrary packages of disconnected SEO activities.
We also do not pretend that SEO can work without changes to the website or deliver immediate results comparable to paid advertising.
Flexible terms
We work on open-ended agreements with a one-month notice period.
No multi-year commitment and no locking clients into a contract that no longer fits their situation.
Based in Warsaw. Working across Poland and internationally
Based in Warsaw. Working with companies across Poland and beyond.
Meetings and day-to-day cooperation can be handled entirely online. We work on local and nationwide projects as well as websites targeting international markets.
An SEO agency in Warsaw with no geographic limits
IT Holding is based in Warsaw, Poland. We help local businesses improve their presence in city-specific search results and Google Maps, while also working with nationwide companies, B2B organisations, e-commerce businesses and websites targeting international markets.
Meetings and ongoing cooperation can be handled remotely, so location does not limit the scope of a project or access to the specialists responsible for the work.
For companies targeting the Polish market
We can also support companies that want to strengthen their organic visibility in Poland. This may include Polish-language service pages, local and nationwide search strategy, content development, Google Business Profile optimisation and authority building.
Frequently asked questions
What should you know before working with us?
Here are answers to common questions about the scope of our work, pricing, how long SEO takes and how cooperation with IT Holding works.
Still have a question?
Send us a message or give us a call — we can start by discussing your website and current situation.
Do you only work with companies in Warsaw?
No. IT Holding is an SEO agency based in Warsaw, but most of our work can be carried out remotely. We work with local businesses, nationwide companies, B2B organisations, e-commerce businesses and projects targeting international markets.
How much do SEO services cost?
The cost depends on the size of the website, level of competition, its current condition and the scope of work required. Before preparing a proposal, we review the website and determine which activities are likely to have the greatest impact. We do not price SEO solely on the number of keywords.
How long does SEO take to produce results?
SEO is a long-term process. Some improvements may become visible after technical fixes or optimisation of existing pages, but building stable organic visibility usually requires consistent work over time. The pace depends on factors such as competition, domain history and the ability to implement recommended changes.
Does AI visibility require a separate service?
Not always. In many cases, the starting point is still strong SEO fundamentals: clear site structure, useful content, consistent company information, internal linking and credible evidence of expertise.
We then identify which additional content and external sources may help the brand become better represented in AI-generated answers.
Do you need access to the website?
For a complete audit and implementation work, we usually need access to WordPress, Google Search Console and relevant analytics tools.
We can sign an NDA beforehand. If a client prefers not to provide access, we can prepare recommendations for their own team or developer to implement.
Do you only provide SEO services?
SEO is our main area of expertise. Depending on the project, we can also support content development, link building, local visibility, analytics and technical website improvements.
Let’s start with the specifics
Let’s find out where your website is losing visibility
Send us your website URL and briefly describe what you would like to improve. We will review the basic information and get back to you with a suggested starting point for a conversation.
You will not receive an automated quote or a predefined package sent without first looking at your business.
What will we check before the call?
Based on your website URL, we will take an initial look at the visibility of your key services, site structure, basic technical issues and how the company is represented in Google and AI-powered search.
This is not a full SEO audit, but it gives us enough context to start the conversation with something specific.
Tell us briefly about your website
A website URL, your contact details and a few sentences about the main challenge are enough to get started.