Case Studies
SEO Case Studies. Real work, measurable results
Not every client can or wants to disclose their company name and project details publicly.
That is why we present selected projects anonymously, focusing on the starting point, the work carried out and the result.
These are real IT Holding projects. They are not hypothetical scenarios or results created for marketing purposes.
More than promises
We show the starting point, the work and the result
Every SEO project starts from a different position. That is why we do not present percentage growth in isolation. Each case study also explains the problem, the work carried out and the main conclusion from the project.
Organising existing content instead of publishing more disconnected articles
Starting point
The website already contained a large number of articles, but topics were fragmented and the most important resources did not form clear thematic clusters.
Main result
+68%
organic clicks
over 12 months
Additional result
More than 120
new queries in Google’s Top 10
What we did
- reorganised the content architecture;
- improved internal linking;
- developed the most important guides;
- reduced competition between similar URLs.
Key takeaway
In this project, organising and developing existing content had a greater impact than simply increasing the number of published articles.
From a broad offer to visibility for specific services
Starting point
The company’s offer was described too broadly. The website was not building meaningful organic visibility for individual services and technology solutions.
Main result
+54%
non-branded organic traffic
over 9 months
Additional result
+31%
more enquiries from service pages
What we did
- restructured service pages;
- developed expert topic clusters;
- improved commercial content;
- supported key pages with external publications.
Key takeaway
On a complex B2B website, having a large amount of content is not enough. Each important service needs a clear place within the website architecture.
More enquiries from local search
Starting point
The company had limited visibility in local search results despite having a functioning website and an active Google Business Profile.
Main result
+43%
calls and form enquiries
over 6 months
Additional result
Top 3
for 8 important local search queries
What we did
- reorganised service pages;
- improved local optimisation;
- developed the Google Business Profile;
- acquired relevant local and industry backlinks.
Key takeaway
Local visibility does not depend on a Google Business Profile alone. The strongest results come from consistency between the website, content, business profile and external signals.
More traffic to category pages that previously underperformed
Starting point
A large share of organic traffic was reaching product pages, while important categories had limited visibility for non-branded searches.
Main result
+37%
organic clicks
over 8 months
Additional result
+24%
more visits to category pages
What we did
- analysed the category structure;
- improved internal linking;
- developed key category pages;
- limited indexation of low-value filter combinations;
- improved metadata.
Key takeaway
In ecommerce SEO, improving the existing architecture can have a greater impact than continually creating new category pages.
Visibility for specialist services instead of traffic from irrelevant searches
Starting point
The website was generating traffic, but a large share came from informational queries with limited commercial value. Important services were poorly described and had little organic visibility.
Main result
+34%
organic traffic to commercial service pages
over 10 months
Additional result
19
new queries in Google’s Top 10
What we did
- analysed search intent;
- rebuilt key service pages;
- added expert-level content;
- improved links between informational and commercial pages;
- supported priority pages with link building.
Key takeaway
More traffic does not automatically mean better SEO performance. In this project, the priority was increasing visibility for topics closer to genuine commercial intent.
Recovering organic visibility after a website migration
Starting point
After a new website was launched, a number of important URLs were changed without a complete redirect map. Google was indexing old, new and duplicate addresses at the same time.
Main result
+41%
organic clicks
over 5 months
Additional result
-62%
fewer incorrect URLs remaining in the index
What we did
- audited the migration;
- created and corrected 301 redirects;
- fixed canonical signals;
- cleaned up XML sitemaps;
- repaired internal linking;
- monitored indexation in Google Search Console.
Key takeaway
During a migration, the largest SEO problem is often not the new design itself, but losing the relationship between old and new URLs.
Fewer irrelevant visits, more valuable enquiries
Starting point
The website contained many general informational pages, while the most important commercial service pages were short and failed to answer the questions potential customers were asking.
Main result
+47%
form enquiries from organic traffic
over 7 months
Additional result
+28%
organic traffic growth to priority services
What we did
- expanded service pages;
- reorganised FAQ content;
- improved internal linking;
- refreshed older articles;
- developed content around genuine customer questions.
Key takeaway
For service businesses, improving a small number of important landing pages can create more business value than simply increasing the number of articles on the website.
Growing organic visibility without mass-producing content
Starting point
The website was publishing regularly, but new articles frequently overlapped with existing content and category pages.
Main result
+32%
organic clicks
over 9 months
Additional result
+45%
more long-tail organic visits
What we did
- analysed keyword cannibalisation;
- consolidated overlapping resources;
- developed primary topic pages;
- improved information architecture;
- refreshed older content;
- reorganised internal links to category pages.
Key takeaway
Publishing more content does not automatically create more organic visibility. In many cases, strengthening resources that already have history and ranking potential is more effective.
How to read the results
Every project has a different baseline
SEO performance depends on the starting point, industry, competition, domain history, scope of work and the length of the project. The results shown here should therefore not be treated as a promise that another website will achieve the same percentage growth.
01
Real data
The figures presented come from projects carried out by IT Holding.
02
Anonymised cases
We do not publish the client’s company name or identifying information where a project cannot be disclosed publicly.
03
Time period included
When a percentage change is shown, we also specify the period it covers.
04
No guaranteed result
A result achieved in one project is not a forecast or guarantee for another website.
More than rankings
What do we measure when evaluating SEO performance?
The ranking position of a single keyword rarely provides a complete picture of an SEO project.
- 01 Organic clicks
- 02 Non-branded traffic
- 03 Landing page visibility
- 04 Search queries
- 05 Calls and form enquiries
- 06 Local search visibility
- 07 Conversions
- 08 Business outcomes
Your project
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