GOOGLE ADS / SEM
Google Ads focused on results, not just clicks
We plan and optimise Google Ads campaigns, combining advertising management with analytics, conversion measurement and landing-page evaluation.
Increasing traffic alone is not the objective. A campaign should reach the right audience and provide the data needed to make better decisions.
Areas we work on
CAMPAIGNS
BUDGET
CONVERSIONS
DATA
OPTIMISATION
WHEN PAID SEARCH MAKES SENSE
Google Ads can work quickly, but it should not operate blindly
Advertising can reach users who are actively searching for a particular product or service relatively quickly. Simply launching a campaign, however, does not mean the budget will be used effectively.
01
The company wants to reach people actively searching for its services
A Search campaign can appear at the exact moment when a potential customer is looking for a specific solution.
02
SEO takes time and enquiries are needed sooner
Google Ads can support customer acquisition while organic visibility is still being developed. See SEO services.
03
Existing campaigns spend money, but the result is unclear
Clicks and impressions are not enough. First, we need to verify whether forms, calls, sales or other important user actions are being measured correctly.
04
The company wants to test a new offer or market
Advertising can help gather data more quickly about demand, user searches and the effectiveness of a particular offer.
Not every company needs a complex Google Ads account. Campaign scope should reflect the objective, budget and sales model.
SCOPE OF COOPERATION
What does Google Ads management include?
We first establish what the campaign is expected to achieve and whether that outcome can be measured reliably. Only then do we select the account structure, campaign type and approach to budget allocation.
Analysis and
strategy
Campaign objectives
Offer and key services
Service area
Competition
Historical data
Account structure
Landing-page assessment
We do not begin by choosing a campaign type. We start by defining what the advertising is expected to achieve. An SEO audit can also help identify whether a landing page is technically and structurally ready for paid traffic.
Search
campaigns
Keyword and topic selection
Ad-group structure
Ads
Negative keywords
Locations
Devices
Schedules
Search-term analysis
The key is matching the ad to the user’s real intent.
Other campaign
types
Remarketing
Display
Performance Max
Shopping / e-commerce campaigns
Other formats available in Google Ads
We do not add additional campaigns simply to make the account look more complex.
Conversion
measurement
Forms
Calls, where reliable measurement is available
Purchases
Important user actions
Google Analytics
Google Tag Manager
Data-quality checks
Without meaningful measurement, it is easy to optimise for clicks instead of business results.
Landing
pages
Alignment between the ad and the page offer
Clear calls to action
Forms
Mobile experience
Basic technical issues
Consistency between ad messaging and landing-page content
Sometimes the problem is not the campaign, but the page the user lands on. See Web Design.
Optimisation
Search terms
Costs
Conversions
Traffic quality
Budgets
Negative keywords
Ads
Further tests
A campaign requires regular evaluation. It should not be configured once and then left without supervision.
HOW WE WORK
The advertising budget should reflect what we want to learn and achieve
We do not begin with the maximum possible campaign scope. We first establish priorities and check whether the account provides enough reliable data to make future decisions.
01
Measurement and foundations
We review account configuration, conversions, landing pages and the quality of existing data.
If we do not know what constitutes a campaign result, we organise the measurement first.
02
Launching or restructuring campaigns
We match account structure, search queries, ads, negative keywords and budgets to the company’s key objectives.
There is no need to advertise the entire offer from the first day.
03
Optimisation
We analyse costs, conversions and search terms, then move budget towards areas where we see greater potential.
Decisions are based on data, but the data is always interpreted within the context of the client’s business.
SEO and Google Ads can complement each other
Frequently asked questions about Google Ads
How much does Google Ads management cost?
The total cost includes the advertising budget paid directly to Google Ads and the fee for managing the campaigns. The management scope depends on the number of campaigns, market, objectives and account complexity. We prepare the quotation after a short initial review.
What advertising budget do we need to start?
There is no single amount that works for every business. Relevant factors include competition, cost per click, location, customer value and the number of services being advertised. It is usually better to begin with a clearly defined scope than spread a limited budget across too many campaigns.
Do you guarantee a specific number of customers?
No. Campaign performance also depends on the offer, pricing, competition, landing page and how enquiries are handled. We can be responsible for campaign management, measurement and optimisation based on the available data.
Can you take over an existing Google Ads account?
Yes. We first analyse the existing structure, settings, campaigns and conversion measurement. We do not automatically create a new account when the current one can be reorganised and used effectively.
Do you set up conversion tracking?
Yes, depending on the project. We can work with Google Tag Manager, Google Analytics and the events needed to evaluate campaign performance. The exact scope depends on the website and how the company acquires customers.
Is it worth running Google Ads and SEO at the same time?
Often, yes, because the two channels work differently. Google Ads can generate traffic and useful data more quickly, while SEO develops organic visibility over a longer period. The right approach still depends on the company’s budget and current situation.
CONTACT
Let’s see whether your Google Ads budget can be used more effectively
Send us your website URL and briefly tell us what you currently advertise or what you would like to launch. If campaigns are already running, we can begin by reviewing their structure and conversion measurement.
Existing campaign review
Measurement verification
Recommended starting point