Content pruning for SEO – when should you update, merge, redirect or remove content?
A practical content pruning framework: learn when to keep, update, merge, redirect, noindex or remove content using SEO, analytics and business data.
Insights
SEO, AI and marketing
without the unnecessary theory
We write about what we actually use when working on client websites: SEO, technical optimisation, content, analytics, link building and changes in how people search for information.
How to choose an SEO agency: what should you check before signing a contract?
How do you choose an SEO agency and compare proposals? Check the scope of work, reporting, link building, account access, contract terms and warning signs.
Page is indexed but gets no traffic from Google – how do you diagnose the problem?
Is your page indexed by Google but getting no impressions or clicks? Follow a practical SEO workflow using GSC, canonicals, internal links and rendering checks.
How to measure visibility in AI search: Google Search Console, ChatGPT and tracking tools
Learn how to measure AI search visibility using Google Search Console, ChatGPT referral traffic, citations, prompt tracking and third-party AI SEO tools.
Website migration and SEO: how to change your site without losing Google visibility
Planning a website, CMS or domain migration? Follow a practical SEO migration process covering URL mapping, redirects, staging, deployment and Search Console monitoring.
Keyword cannibalization: how to detect it and when it is actually a problem
Two URLs ranking for the same query do not automatically mean keyword cannibalization. Learn how to diagnose the problem and choose the right fix.
How to check if your website is ready for AI search
Visibility in new search experiences does not begin with a special file or additional schema markup. We look at technical accessibility, information architecture, content, company information and authority.
Google AI Overviews and AI Mode: how they work and what they mean for SEO
AI Overviews and AI Mode do not mean the end of traditional SEO. What is changing is the way Google can analyse a question, search for additional information and select sources for a generative response.