Link building

Link building based on quality, relevance and real value

We acquire backlinks that are intended to strengthen the most important areas of a website, not simply increase the number of referring domains. We analyse the backlink profile, competitors and publication context, then select sources based on the purpose of the specific target page.

Let’s talk about link building
See how we evaluate links

What we evaluate

Source

Relevance

Context

Authority

When backlinks are needed

When is it worth developing
a backlink profile?

Link building usually makes the most sense when the website already has solid technical and content foundations but needs stronger authority signals, or when competitors have significantly stronger backlink profiles.

01

Competitors have a much stronger backlink profile

The key pages are well optimised and aligned with search intent, but competing domains have more valuable referring sources.

02

New service pages need external support

Developing a website does not end when new content is published. Important areas may also require appropriate support from external sources.

03

Links have previously been acquired without a clear strategy

The backlink profile consists of unrelated publications, directories or sources whose business and SEO value is difficult to assess.

04

The company wants to build authority in a specific industry or location

Industry, local and topical publications can support both organic visibility and brand presence outside the company’s own website.

Quality over quantity

Not every backlink has the same value

We do not choose publication sources based on a single SEO metric. What matters is the combination of domain quality, topical relevance, link context and the part of the website we are trying to strengthen.

Topical relevance

We check whether the website and publication have a logical relationship with the company’s business or the subject of the target page.

Domain
quality

We analyse the backlink profile, history, organic visibility, indexing and signs that the website may have been built artificially.

Context

We assess where the backlink appears within the publication, the surrounding content and whether the link is a natural part of the material.

Target
page

We link to the areas that actually need support: the relevant service, category, article or local landing page.

Anchor
profile

We maintain a natural mix of brand names, URLs, topical anchors and other types of link text.

Competition

We compare the sources used by competitors and identify realistic opportunities to build an advantage.

We are not interested in adding referring domains just to fill a report. What matters is whether a backlink makes sense for the target page and for the overall domain profile.

How we work

Link building starts with analysis, not a list of websites

Before selecting sources, we analyse the existing backlink profile and compare it with competitors. An SEO audit that includes referring-domain data can also be a useful starting point.

01

Backlink profile analysis

We analyse existing referring domains, anchors, target pages, lost backlinks and competitors’ link profiles.

First, we establish what is actually missing.

02

Source selection

We look for industry, topical and local publications, as well as other sources that fit the website and the purpose of the campaign.

We do not purchase a publication simply because it has a high DR score.

03

Acquisition and monitoring

We prepare or coordinate publications, select appropriate target pages and anchors, then monitor the presence and indexing of the backlinks.

The backlink profile is developed gradually and evaluated as part of the broader SEO strategy.

Link building can be part of ongoing SEO cooperation or a standalone service.

External publications and brand mentions can also contribute to brand recognition and more consistent signals about the company across the web. We do not, however, treat link building as a simple method for “ranking in AI”. It is one element of a broader visibility and authority system.

Frequently asked questions about link building

Answers about backlink strategy, source selection and using link building as a standalone service.

What is link building?

Link building is the process of developing a website’s backlink profile through links from other domains. The goal is not simply to increase the number of links, but to strengthen the authority of relevant areas of the website.

How many backlinks should be acquired each month?

There is no single number that applies to every website. The appropriate pace depends on the current backlink profile, competition, website size and the objectives of the campaign.

How do you select websites for link placements?

We analyse factors including topical relevance, domain history and organic visibility, backlink profile, content quality and the context in which the link will appear.

Do you use sponsored articles for link building?

Yes. Sponsored publications can be one source of backlinks. They are not the only method, and not every paid publication provides value for a particular website.

Can link building harm a website?

Poorly managed link building can create an unnatural backlink profile. That is why we avoid mass link schemes, random sources and mechanically repeating the same anchors.

Can we order link building as a standalone service?

Yes. Link building can be delivered as a standalone service or as part of broader SEO cooperation.