SEO audit
An SEO audit that shows what to improve and in what order
We analyse technical SEO, website structure, content, backlink profile and organic visibility data. We also evaluate whether the website is prepared for changes in search and the growing role of AI-generated answers. The findings are translated into clear implementation priorities.
Audit areas
Technical SEO
Structure
Content
Backlinks
Data
AI
When an audit makes sense
When is an SEO audit
a good place to start?
An audit is most valuable when you need to understand what is actually limiting the website before investing in further SEO activities.
01
Organic traffic is declining and the reason is unclear
Before increasing the budget for content or backlinks, it is worth checking whether the decline is being caused by technical issues, site structure or loss of visibility on important pages.
02
The website has been developed for years without one SEO strategy
After years of incremental changes, URL structure, content and internal linking can easily become disorganised. An audit provides a clear picture of the website and identifies where to start.
03
A migration, redesign or technology change is planned
Before making a major change, it is worth knowing which pages and website elements currently provide real SEO value and which can safely be simplified or removed.
04
The company wants to organise SEO before investing further
An audit helps avoid investing in content or link building in areas where the foundations should be fixed first.
Audit scope
What do we analyse during an SEO audit?
We do not focus solely on technical errors. The audit covers the entire visibility system: from indexing and site architecture through content and backlinks to data and the website’s readiness for changes in search.
Technical SEO
Indexing and crawlability
HTTP status codes, redirects and canonicals
Sitemaps, robots.txt and rendering
Performance and Core Web Vitals
Errors that limit access to content for search engines
Structure
Information architecture
Hierarchy of services, categories and content
Internal linking
Cannibalisation
Unnecessary, duplicate and orphaned URLs
Content
Alignment between pages and user intent
Quality, completeness and freshness of content
Topical gaps
Content that should be updated, merged or expanded
Alignment between website content and the company’s actual offer
Backlinks and
authority
Referring domain profile
Quality and topical relevance of link sources
Anchor text
Lost and newly acquired links
Comparison with competitors’ backlink profiles
Areas that require stronger authority
Data and
visibility
Google Search Console and analytics data
Organic traffic and key landing pages
Search queries, visibility and changes over time
User behaviour and conversions, when measured correctly
Competitor visibility
SEO and AI
visibility
Whether key services and areas of expertise are described clearly
Whether content directly answers real user questions
Topic clusters and relationships between content
Structured data and signals describing the company, authors and services
Elements that make content harder to use for search engines and AI systems
Opportunities to develop content for Google and AI-generated answers
Audit results
An audit should end with decisions, not just diagnosis
After the analysis, you receive organised recommendations with clear priorities. We separate critical problems from improvements that can wait. The recommendations cover both traditional SEO and areas relevant to building brand visibility in new forms of search.
01
Priorities
What should be improved first.
02
Recommendations
What should be changed and why.
03
Action plan
What can be implemented internally, with a developer or as part of ongoing SEO cooperation.
The audit can be a standalone project. You are not required to sign an ongoing SEO agreement afterwards.
Frequently asked questions about SEO audits
A few answers about scope, timing, pricing and what happens after the recommendations are delivered.
How long does an SEO audit take?
Usually from a few days to around two weeks. The timeframe depends on the size of the website, access to data and the scope that needs to be analysed.
How much does an SEO audit cost?
The cost depends on the scale of the website and the complexity of the project. After an initial review, we provide a specific quotation rather than using one predefined package for every client.
Does the audit include technical SEO?
Yes. Technical analysis is a standard part of the audit and covers areas such as indexing, HTTP status codes, canonicals, performance and basic rendering.
Can you implement the recommendations after the audit?
Yes. We can implement some changes ourselves, support the client’s team or work with their developer. The implementation scope is agreed after the audit.
Is an SEO audit useful before a website redesign?
Yes. Before a migration or redesign, it is worth knowing which URLs, content and website elements currently provide real SEO value.
Can an audit be a standalone service without ongoing SEO cooperation?
Yes. An SEO audit can be a standalone project and does not require a subsequent ongoing SEO agreement.
Contact
Let’s find out what your website actually needs
Send us your website URL and briefly describe the situation. We will review the basic information and tell you whether an SEO audit is the right first step.
Initial website review
Assessment of whether an audit makes sense
A conversation without a predefined package